Atlantic General Hospital Conducts Community Needs Survey
In mid-October, Atlantic General Hospital will begin conducting a two-week
long community needs assessment. The hospital has secured the assistance
of RKM Research and Communications, Inc., a market research firm to conduct
the research on the hospital’s behalf.
The 15-minute telephone survey will be administered to randomly selected
households in Worcester County, Md., and portions of lower Sussex County,
Delaware, eastern Wicomico County, Md., and northern Accomack County in Virginia.
The purpose of the survey is to obtain opinions concerning healthcare
in our communities so that Atlantic General Hospital and Health System
can better plan to meet residents’ healthcare needs in the future.
All responses to the survey will be kept confidential, hospital officials
state. Atlantic General will receive only summary information with statistics
in its report from RKM. The information is crucial for planning strategic
initiatives and for providing health education to the public.
“We want to know what residents think about their healthcare options
and what services they would like to see offered in the future,”
said Kim Justice, vice president of planning and operations. “We
value their opinions and hope that anyone called by RKM will choose to
participate in the survey.”